Post 2014 Australian Indigenous Fashion Week

POST 2014 AIFW
Wow check out below all the AARLI Press + Media coverage received from after our showcase at 2014 Australian Indigenous Fashion Week.

SBS - THE  FEED

THE AUSTRALIAN

SYDNEY MORNING HERALD

THE GUARDIAN


KOORI MAIL















AFTER 2014 AUSTRALIAN INDIGENOUS FASHION WEEK
In April 2014 AARLI launched at the inaugural Australian Indigenous Fashion Week (AIFW), run as part of Mercedes Benz Fashion Week in Sydney. After AIFW, AARLI has been featured in print including newspapers like The Australian, The Sydney Morning Herald, The Guardian, The West Australian and WA Business News. 

After AIFW we spent the next 8 months further developing our Business. Including:

- In 2014, we began working with professional organisations to improve AARLI, such as receiving accreditation from Ethical Clothing Australia in June. We're the first Indigenous label to be ECA accredited!

- Business mentor from Kia Dowell - Co founder of the Cultural Connection Code. We created a 3 year Business Plan to enable the viable branding, production and marketing of AARLI garments, taking into account my strengths, potential opportunities and transgressing the possible weaknesses and risks.

- Building solid partnerships and networks into my business, including those offering viable and relevant sources of dead stock, accessories and materials. For instance I have established a partnership with the Australian jeans producer Nobody Denim, using their dead stock denim that would otherwise go to landfill to create my Limited Edition sustainable + ethical products.

- We believed the SS14/15 Collection would ideally be released in time for Spring/Summer 15/16, allowing strong prospects for immediate success for AARLI. Spending the next 8 months refining my original designs and garments, making them applicable for Retail sale, as opposed to the Catwalk. 



In Oct 2014, AARLI applied for Marketing + Development grant and AARLI was awarded an WA Arts Grant which I used to create an online marketing campaign that enabled the re-launch SS15/16 Urban Warriors collection. 

2014 MILESTONES

·       I opened the Media Industry showcase + main showcase at 2014 Australian Indigenous Fashion Week;

·       We're the only indigenous fashion label to be Ethical Clothing Australia accredited.

·       The only Australian fashion label to have a dead stock partnership with Nobody Denim. 

·       Successful created Business Plan and Branding document

·       Successful with three pozible campaigns, two travel grants and one fashion grant.

·       2014 Miss NAIDOC

·       Published in The Australia, Sydney Morning Herald, The Guardian, The West Australian, Community News, WA Business News.

·       Ascension magazine (inside cover A4 advertisement) and Peppermint magazine (blog mention twice).

2014 been a big year for AARLI in areas of marketing + developing our business structure and figuring out where AARLI sits within the Australian fashion industry.

AARLI has big plans ahead - lets see what 2015 brings!

Always keep believing + dreaming!

TJ xx